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Building The Club Mahindra Community

Where members connect and bond over travel experiences
Club Mahindra’s member community is showing how brand communities can go beyond engagement to drive business ROI.
Turn on the music!

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Brand communities are great to drive engagement.
But can brand communities go beyond engagement to delight its members while driving ROI for the business?
Swipe to find out how
Club Mahindra did it…
We are a travel community with members growing up and growing young with us over 25 years
of magical holidays.

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Our members gathered memories of a lifetime and wonderful stories each time they holidayed with us.

We requested our members to share these stories.
We rewarded members with Trip Coins which they could redeem for meals and activities during their next holiday

Soon we received thousands of stories on our community!

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We started building the connect between the user generated content and our business goal to drive occupancy for our resorts.
We started showcasing stories for each resort on our digital touchpoints showing members how their peers were holidaying.
We shared these stories via email to create FOMO.
Members who had not holidayed in a while, especially after COVID, gained confidence by seeing these stories from their peers.

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Whether it was choosing a resort, planning itineraries or deciding the must-try food and activity, members got amazing insider insights from fellow members that helped them decide on their holiday.
And the results…

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Overall, 12.95% occupancy nudged via UGC stories.


Members who saw peer stories are, on an avg., 30% more likely to book their holiday than those who didn't!

Peer recommendations about our new resorts helped drive awareness, propelling the consideration to book

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