Rejuvenation of a water body in Puducherry
The Company partnered with the organisation Sri Aurobindo Society to raise awareness amongst the local community on water conservation in Bahour, Puducherry. The three main components of the project were to desilt Bahour Tank in order to enhance its water storage capacity, organize sensitization programs across local educational institutes on water conservation and also collaborate with the Bahour Commune Panchayat to organize awareness workshops in the community.
Chlorination of drinking water sources in Wayanad District, Kerala
Excessive rainfall in Kerala in August 2019 led to flooding which caused contamination of a large number of water sources in Wayanad district, Kerala. As a major source of water for families in the district, cleaning and chlorination of wells became critical in order to provide access to clean drinking water free of contamination, thereby reducing and curbing outbreak of diseases. The Company partnered with SEEDS (Sustainable Environment and Ecological Development Society) to provide safe drinking water in order to improve health and hygiene amongst vulnerable communities. Through the project with SEEDS, our aim was to clean community wells to support 200 marginalised families of Wayanad District with their potable water requirement. Re-establishing potability of water will enable future resilience of these marginalised communities.
Rooftop rainwater harvesting structures in Udaipur, Rajasthan
The Company worked with the NGO Students Relief Society, to identify 20 Government schools in Udaipur to set up Rooftop Rainwater Harvesting structures. The aim is to make the schools self-sufficient and to inculcate sustainable water management practices through school-based IEC (Information, Education and Communication) approach. This project will benefit the 7,623 children though facilitation, awareness and construction of rainwater harvesting structures for fulfilling the daily requirement of potable drinking water.
Access to Water in drought affected areas of Maharashtra
In November 2018, the Maharashtra government declared drought in 151 tehsils out of 358 tehsils in the state. These tehsils were spread across 26 out of 36 districts. The NGO United Way of Mumbai conducted a manual verification of the ground conditions, a mandatory step before declaring drought, five districts — Jalgaon, Beed, Ahmednagar, Aurangabad and Solapur — were found to be affected by the calamity the most. Drought affected district, Solapur required support towards storage of water, repair of pipelines and alternate livelihood measures. The Company partnered with the NGO to repair and provide better water storage facility at two villages, to avoid wastage of water and to ensure equal water supply to the community.
Mahindra Hariyali – Tree plantation initiatives
Under the Mahindra Hariyali initiative, we planted 40,774 trees this year, which contributed to improving green cover and protecting biodiversity in the country. Besides greening the environment, our aim was also to provide livelihood support to rural communities. Through the Rural Livelihood Program which is designed to improve villager’s livelihood and provide a sustainable income for their families, we planted 10,000 fruit bearing trees to bring economic sustainability in order to empower them. We partnered with the NGO Sankalpataru Foundation that identified regions of plantation in Karnataka, where there are pressing agricultural and water issues. By taking up plantation in those regions, we have taken a step towards the betterment of farmer community and reviving farm practises.
Phenk Mat Mumbai
Under the campaign ‘Phenk Mat Mumbai’, Club Mahindra along with the organisation Centre for Social Change and Behavior Change Communication aims to create awareness and educate youth in Mumbai on cleanliness, hygiene and good sanitation practices and also encourage them to implement the same through a variety of activities and awareness drives. Till date, we have reached out to over 2 lakh children through this initiative.
Girl Child Education (Project Nanhi Kali)
Project Nanhi Kali supports the education of underprivileged girl children, under the joint management of K.C. Mahindra Education Trust and Naandi Foundation. The Company encourages girl child education for which the Company has been regular donors to K C Mahindra Trust wherein it allocates 50% of the Company’s CSR budget for the Nanhi Kali project. Through project Nanhi Kali, the Company helps educate underprivileged girl children from socially and economically marginalized families living in urban, rural and tribal parts of India
Skill Development with SEWA Bharat & Mahindra Pride School
The Company collaborated with the organization SEWA Bharat and started the SEWA Mahindra National Resource Centre at Mussoorie to enhance employability through Skill Development and career counselling to women & youth. This was a three-year partnership with the organisation. The centre provides vocational courses in Hospitality & Housekeeping, Beauty & Wellness, Garment making to the beneficiaries. Till date, over 1,500 youth have been mobilised and provided training to 157 youth in Mussoorie.
The Company’s CSR program on ‘Rural Development – Gram Vikas’ focuses on improving the quality of life and economic well-being of people living in rural areas. We at Club Mahindra, aim at promoting health and well-being through strengthening access to quality sanitation facilities and education of communities on good hygiene practice. The primary motive is to enable maximum number of households, have access to and use toilets to fulfil their basic right to sanitation. Though Swades Foundation, we are providing household sanitation units to 30 families in Raigad District, Maharashtra.
COVID-19 Related Community Relief Efforts
In response to the unprecedented health crisis due to COVID-19, Mahindra Holidays has been supporting communities across most resort locations. This includes distribution of dry ration and essential hygiene kits to the needy and poor, daily wagers, migrant labour and other groups recommended by the local authorities. Through these relief efforts, we have reached out to over 13,000 individuals. In addition, the Company has been assisting frontline health workers and medical staff through provisioning of sanitizers and protective equipment such as masks, personal protective equipment (PPE) kits and face shields.
Building homes for the homeless
Employees from our Mumbai and Chennai corporate office volunteered for Habitat for Humanity’s ‘Volunteer Build’ activity at a village near Karjat and a village near Pavunjur, Chennai. Employees helped the local masons with brick-laying and painting.
Swachh Bharat Abhiyan
In support of the Swachh Bharat Abhiyan initiative of the Government of India, we help in the cleanliness of public places around our resorts and branches. Over 1400 MHRIL employees put in over 3,400 hours in cleanliness initiatives that were organized around our resorts, neighboring schools, beaches, highways, etc.
Our employees at Kerala & Kodagu went out of their way to provide end-to-end support to those individuals affected by the floods in 2018. We can proudly say that 139 employees put in 20,498 hours of volunteering over 2,504 days towards the disaster relief initiatives across our resorts.
Club Mahindra launched an annual initiative - Mission S.M.I.L.E.S. (Social Movement to Improve Life Experiences) under its Employee Social Options Program (ESOP). Under this program, employees will devote their time and skills towards various initiatives focusing on education, health and environment, in order to drive a positive change in across all sections of the community. To begin with, 180 employees & Club Mahindra members devoted a full working day to support the development of infrastructure at Shree Ganesh Vidya Mandir School in Dharavi, Mumbai. Employees participated in activities like wall painting, mural painting, beautifying the school premises, bench refurbishing and making creative visual learning charts for the school.
Community support during COVID-19
In response to the unprecedented health crisis, Club Mahindra has been supporting communities around most of our resorts in Maharashtra, Rajasthan, Uttarakhand, Himachal Pradesh, Madhya Pradesh and Kerala. This includes distribution of dry ration and essential hygiene kits to the needy and poor, daily wagers, migrant labour and other groups recommended by the local authorities. Through these relief efforts, we have reached out to over 11,000 individuals.
Distribution of PPE kits and face shields
Our resorts, across locations, have also been assisting frontline health workers and medical staff through provisioning of sanitizers and protective equipment such as masks, personal protective equipment (PPE) kits and face shields. Till date, we have distributed 7,000 face shields. Our resorts in Kerala, Tamil Nadu & Puducherry have also provided cooked food to the community, local Police Officers and Medical Professionals.
Installation of Swab collection kiosk in Coorg District
Club Mahindra has supplied three kiosks for the benefit of the community at Coorg. The facility will reduce the requirement of PPEs for individual healthcare workers and are completely sealed, reducing the contact between patient and paramedics/doctors