The Company’s CSR program on ‘Rural Development – Gram Vikas’ focuses on improving the quality of life and economic well-being of people living in rural areas.
We at Club Mahindra, aim at promoting health and well-being through strengthening access to quality sanitation facilities and education of communities on good hygiene practice. The primary motive is to enable maximum number of households, have access to and use toilets to fulfil their basic right to sanitation. Though Swades Foundation, we are providing household sanitation units to 30 families in Raigad District, Maharashtra.
Under Rural Development, we are also construct new homes for low income, marginalized families in Raigad, Maharashtra & Chennai, Tamil Nadu. We have partnered with Habitat for Humanity India Trust, who works with underprivileged families to build new homes and incremental housing as well as repair and rehabilitate houses. Through this initiative, our objective is to empower, through shelter, to families in rural areas.
Under livelihood enhancement, we are supporting rural livelihood by providing apiculture support to families of Surlabi, Mutlu and Hammiyala villages in Kodagu, Karnataka. (Honeybee farming project). Beekeeping has been shown to increase a farmer’s income by up to 50% under favourable conditions; it requires little capital outlay, no land, and is not labour intensive. It is particularly suited as an income-generating activity for women, young people, and the landless. 100 villagers were provided with pots to initiate the Bee-Keeping enterprise to produce wild honey. The natives of Surlabi village primarily depend on honey, spices and vegetables grown on their land. Kala is a unique variety of honey harvested in mud pots and found only in this village. The objective of providing more pots to the villagers was to help them to increase the produce of honey and thereby improve the economy.
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