The International Tourism Expo kicks off today at the Indian Expo Mart in Greater Noida.   

In a bid to showcase the rich cultural diversity, heritage, and tourism potential, Greater Noida is all set to host a vibrant International Tourism Expo starting today, 22nd Feb 2024. This 31ST Edition of South Asia Trade Travel Exhibition (SATTE) lasts up to 3 days. The event will witness the presence of over 1,500 exhibitors, 800 hosted international and domestic buyers, and travel agents from over 120 Indian cities. 

Organized by Informa Markets, the exhibition is supported by the Union Ministry of Tourism and State Tourism Boards. While Uttar Pradesh is the host state this year, Bihar, Karnataka, Madhya Pradesh, Odisha, Rajasthan, Tamil Nadu, and Uttarakhand are partner states at the show.

Internationally, Saudi Arabia is the premium partner country for the event, while Dubai, Maldives, Sri Lanka, Singapore, Malaysia, and Thailand are partner countries, said the organizers.

Creating a platform to explore and celebrate the global tapestry of destinations and experiences, this event will bring together countless travel enthusiasts, industry professionals, and exhibitors from around the world. 

The International Tourism Expo which will end on 24th Feb 2024,  includes discussions on various topics among stakeholders such as ‘Tourism@2047’, ‘Decoding MICE for Business & Career Opportunities’, and ‘Tourism: The Balancing Act’.  It aims to bring together countries, tourism boards, travel agencies, and hospitality providers under one roof. This dynamic convergence is also expected to facilitate collaborations, and the exchange of ideas, and foster a deeper understanding of the diverse offerings each destination presents.

One of the highlights of the event this year is the launch of an initiative called ‘Atithi’, which will focus on reverse buyer-seller meets at the exhibition. The initiative by the Services Export Promotion Council (SEPC), with the support of the Ministry of Commerce & Industries, is aimed at boosting inbound tourism.

Whether attendees are seasoned travelers seeking new destinations or industry professionals exploring business opportunities, the International Tourism Expo in Greater Noida promises an enriching experience for all. As the event unfolds, it is poised to create ripples in the world of travel, inspiring wanderlust and opening doors to a world of exploration and discovery.

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  • Greater Noida
  • South Asia Trade Travel Exhibition

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